蒙古国羊绒合作社如何绕过中间商开拓全球市场
In Mongolia’s vast steppes, nomadic herders have long raised goats for their fine cashmere, yet most of the profit traditionally ended up in the hands of brokers. These middlemen travel from family to family, buying raw wool at rock-bottom prices before selling it to Chinese processors at a steep markup. As a result, herders often earned barely enough to cover basic expenses, even though the global cashmere market is worth billions. The imbalance sparked a quiet revolution, with communities asking why they couldn’t capture more value from their own ancestral skills.
Recently, a network of herder cooperatives has begun to flip this script. By pooling their wool and selling directly to international buyers through digital platforms, they are securing prices up to 40 percent higher than what brokers offer. In the Gobi-Altai province, the Khanbogd Cooperative, formed by 120 families, now negotiates bulk sales with European textile mills. They use a shared quality mark that guarantees softness and purity, which has opened doors to niche markets that pay premiums for ethically sourced fiber.
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