秘魯羊駝毛合作社借電子商務走向世界
In the dusty village of Chinchero, high in the Peruvian Andes, a group of women gather every morning to spin and knit. For centuries, their families have raised alpacas and woven textiles, but the profits were pitifully small — middlemen in city markets took the lion's share. Three years ago, they formed a cooperative called Q'omer Warmi and launched an online store, betting that they could reach customers directly in Tokyo, Berlin and New York.
The business model is simple yet powerful. The cooperative’s 38 members create luxury scarves, hats and blankets from naturally dyed alpaca wool. By selling through their own website and platforms like Etsy, they cut out the traditional chain of wholesalers and retailers. Today, roughly 80 per cent of each sale goes back to the artisans, a dramatic leap from the 15 per cent they used to receive when selling to local traders.
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