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Bulgaria’s Rose Valley Embraces Tech to Save Its Fragrant Harvest

保加利亚玫瑰谷用科技守护千年芬芳产业

C1商业414 词约 2 分钟

Deep in the Balkan foothills, the Rose Valley stretches between two mountain ranges, producing nearly half of the world’s rose oil. The delicate Damask roses must be picked by hand before dawn, when the petals are still cool and yield the highest concentration of essential oil. For centuries, this ritual has flavored luxury perfumes and driven the local economy, but a warming climate and shrinking workforce are now threatening the entire supply chain.

Unpredictable spring frosts and intense summer heatwaves have shortened the flowering window, sometimes by up to two weeks. At the same time, younger Bulgarians are migrating to cities or abroad, leaving behind an aging farming population. As a result, distillation cooperatives report that raw petal harvests have fallen by roughly 20% over the last decade, squeezing profit margins that were already paper-thin.

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