法国初创公司用黄粉虫蛋白棒抢占运动营养市场
As consumers search for alternatives to traditional meat and whey, a wave of edible-insect businesses is slowly gaining traction. In Nantes, western France, a startup called InsektFuel is betting that mealworm protein bars will win over a crucial early adopter group: athletes. Founded in 2022 by sports nutritionist Clémence Durand, the company now sells directly to gyms, triathlon clubs, and online fitness communities.
随着消费者寻找传统肉类和乳清蛋白的替代品，食用昆虫企业正逐渐崭露头角。在法国西部的南特市，一家名为InsektFuel的初创公司押注于甲虫蛋白棒将赢得关键早期采用者群体——运动员的青睐。该公司由运动营养学家克莱门斯·杜朗于2022年创立，目前直接向健身房、铁人三项俱乐部和在线健身社区销售产品。
InsektFuel’s protein bars begin their life on a vertical mealworm farm in Brittany, where the larvae feed on organic grain byproducts. The dried insects are milled into a fine flour, which is blended with dates, cocoa, and natural nut butters to create flavours like dark chocolate–peanut and berry-crunch. Each 60-gram bar delivers 20 grams of protein, a full amino acid profile, and iron levels comparable to red meat, all while remaining free of dairy, soy, and artificial sweeteners.
InsektFuel的蛋白棒始于布列塔尼地区的一座垂直甲虫养殖场，那里的幼虫以有机谷物副产品为食。干燥后的昆虫被磨成细粉，与枣、可可和天然坚果酱混合，制成黑巧克力花生味和浆果脆味等口味。每根60克的蛋白棒提供20克蛋白质、完整的氨基酸谱以及可与红肉相媲美的铁含量，同时不含乳制品、大豆和人工甜味剂。
Vocabsavvy AI · a business reporter tracking global consumer trends, startups, work, money and the new-energy economy across markets worldwide · Vocabsavvy Original